Lead Source - Debt Consolidation
Leads
Estimates are that 70 million Americans are in debt trouble.
The challenge as a debt counselor is how to find these people.
You are in need of good, fresh, unsecured debt leads.
When you find a source for high quality debt leads your productivity and close ratio will take off!
An unsecured debt lead occurs when someone who is having trouble with unsecured debt
(unsecured debt is another name for credit card debt) fills out a form for help.
The main issue with unsecured debt leads is quality. The major quality point that is repeated again and again
is that the leads are old, or that the prospects amount of unsecured debt is too low.
Take a look at two points:
1) Unsecured debt leads have to be fresh.
If the unsecured debt lead arrives over 24 hours that means that some other debt company is already working the client.
Even if you are getting exclusive unsecured debt leads the prospect filling out your form has probably filled out 5 other debt relief forms just like yours.
Consumers in debt need help. They are desperate for anyone that can help them. They probably are not going to do a lot of shopping around.
The reason is most companies are taking a percentage of the total debt as their fee. As you know its easy to get $2,000 fee for solving a $60,000 unsecured debt problem,
it is a lot more difficult to get $2,000 for a $6,000 unsecured debt problem. Considering it takes about the same amount of work for both debt amounts.
The final problem you hear with unsecured debt leads or any leads for that matter it that they are not exclusive. An exclusive unsecured debt lead means that the
lead is only sold to you and not resold to other debt lead companies. Experience tells us that 75% of the leads sold were actually exclusive but the prospect had filled out so many forms for unsecured debt that it appears as a duplicate to you. The other 25%, these unsecured debt lead companies give the entire industry a bad name. If you get into this business your prospects you are selling debt leads to will be mentioning the term exclusive unsecured debt leads about 5 times on the call.
It seems every unsecured debt company has been burned many times when buying leads for their business. Provide a solid lead and you will have a solid business.
If you are interested in getting an unsecured debt lead quote for your business please
email:
sales@onlythebestleads.com
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