LEAD GENERATION

As you may already know, nothing is more important to your success than prospects and to create prospects you need to generate leads. Successful real estate agents understand that they are in the Lead Generation Business first and the Real Estate Business second.  Think about how long you would be in any business without leads. No other factor in your real estate practice will impact your business as the number of leads you have.

Leads run your business. How many leads do you need to generate to reach your goals?  It is best practice to track all your leads, source, number and outcome. This information over time will put you in a position to make more effective decisions on where to invest in lead generation.

Time is not money, but it is convertible into money.  Lead generation is the best use of your time to convert into money. People who may not appreciate fully the critical role of lead generation relegate it to a secondary activity on their agenda.  This is not the way experienced and successful real estate agents operate. They allocate focus and time to the top priority of their business – lead generation.